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What are some good email marketing tools for small businesses?

Last Updated: 23.06.2025 00:12

What are some good email marketing tools for small businesses?

Focus on creators: Specifically designed for bloggers, authors, course creators, and other creators.

Mailchimp:

SMS Marketing: Great for SMS marketing.

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Sendinblue (Brevo):

Deliverability: Research the platform's reputation for email deliverability. A good deliverability rate ensures your emails reach your subscribers' inboxes.

Support: Look for a platform that provides good customer support through email, chat, or phone.

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Price: Can be more expensive than Mailchimp for the same number of subscribers.

Focus on Newsletters: excellent for creating and managing newsletters

For creators and bloggers: ConvertKit is designed with creators in mind and has a good range of features.

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A/B testing: Allows you to test different email versions to optimize your results.

ConvertKit:

Try Free Trials/Plans: Sign up for free trials or free plans to test the platforms firsthand.

Hello, I have a question about astral projection. I started to get interested in this a little while after my mum passed in april. I thought I may be able to see her and speak with her if I managed to achieve astral projection. Since this interest, every time i sleep on my back I go into sleep paralysis. However, I cant progress into astral projection because it is very scary for me as I feel like I'm suffocating when this happens. I panic and force myself to wake up. This only ever happened about once a year before this. It sometimes lasts a long time. This has happened about 3 times per week since my mum died, as mentioned on a previous post. I no longer try to go into it anymore(due to the suffocating feeling), but it still happens. I read that sleep paralysis is the pathway to astral projection. Why has this started to happen so frequently since simply taking an interest in it? Is this connected to the afterlife? I am concerned about it as I now cannot seem to stop this happening. Could it be my mum trying to communicate? Im asking due to more knowledge around this in this group.

How to Get Started:

Transactional emails: Excellent for sending transactional emails (order confirmations, password resets) alongside marketing emails.

Interface: The interface can feel a bit clunkier compared to Mailchimp and ConvertKit.

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Affordable: competitive pricing.

Research and Compare: Evaluate the platforms based on your needs and budget.

Segmentation: Powerful segmentation options for targeting your audience.

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Top-Rated Email Marketing Tools for Small Businesses

GetResponse:

.Limited advanced features: Compared to some other platforms, the advanced automation and segmentation options might be less robust.

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All-in-one platform: Offers email marketing, autoresponders, landing pages, webinars, and more in one place.

User-Friendly: Offers a user-friendly interface.

Features: Determine what features are essential to your email marketing strategy. Will you need automation, segmentation, A/B testing, landing pages, or e-commerce integration?

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Cons:

Define Your Needs: What are your email marketing goals? What features do you need?

All-in-one platform: offers CRM, Sales, and Marketing tools for a business

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Pros:

Free plan: does not offer a free plan

Cons:

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Cons:

Cons:

Integrations: Check if the platform integrates with the other tools you use, such as your website platform, CRM, and social media accounts.

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Ease of Use: Choose a platform with an intuitive interface, especially if you are not a tech expert. Consider the time investment for learning the platform.

Recommendations:

Scalability: Consider a platform that can grow with your business as your needs evolve.

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Limited Functionality: Compared to other platforms, it might have a bit less functionality.

Tagging & Segmentation: Excellent options for segmenting your audience based on their behavior.

Key Considerations for Small Businesses When Choosing an Email Marketing Tool:

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Interface: Can feel less intuitive than Mailchimp.

Integrations: Integrates with many popular apps and services.

Visual Automation Builder: Intuitive visual automation builder to create complex workflows easily.

Analyze and Optimize: Track your results and make adjustments to improve your email marketing performance.

Automation: Includes automation features to save time and create workflows.

ActiveCampaign:Pros:Powerful Automation: Has incredibly robust automation capabilities.Segmentation: Very advanced segmentation options.CRM: Includes CRM features to manage your contacts and sales pipeline.Integrations: Integrates with a wide range of other tools.Cons:Learning curve: The platform has a steeper learning curve due to its extensive features.Pricing: Can be expensive, especially for the higher-tier plans.

Start Small: Begin with a simple campaign and gradually experiment with more advanced features.

For those needing advanced automation: ActiveCampaign offers the most robust automation capabilities, but it has a learning curve.

Pros:

GoHighLevel:

All-in-one platform: similar to GetResponse with email marketing, SMS marketing, chat, and CRM capabilities.

Templates: Provides a wide range of pre-designed templates to help you create visually appealing emails

Cons:

Affordable pricing: Generally offers competitive pricing, especially for transactional emails.

Pros:

Automation: More advanced automation features than Mailchimp, including a visual workflow builder.

Cons:

User-friendly: Known for its intuitive interface, making it easy for beginners to create and send emails.

Price: It is more costly than other platforms

For beginners and those on a budget: Mailchimp's free plan is a great starting point.

For all in one platform: GoHighlevel is a great option but has a steep learning curve.

Good deliverability: Known for good deliverability rates.

Customer support: some users have reported issues with customer support.

Pros:

there are many email marketing platforms available, and the best one for a small business depends on its specific needs and technical expertise. Here's a breakdown of some top-rated options, including considerations for small businesses:

Pros:

For a wide range of marketing needs and good automation features: GetResponse offers good value and a user-friendly experience.

.Automation: Offers basic automation features for welcome emails, follow-ups, and more.

Templates: The design options for emails are more limited compared to some other platforms.

beehiiv:

Pricing: Can become expensive as your contact list grows, especially if you need more advanced features.

Deliverability: Historically, some users have reported deliverability issues, although Mailchimp has made efforts to improve

Free plan: Offers a generous free plan for up to 2,000 contacts and 10,000 sends per month, making it a great starting point.

Good deliverability: Known for good deliverability rates.

Pros:

Budget: Start with a platform that offers a free plan or a low-cost option to test the waters. Consider how your costs will scale as your subscriber list grows.

Deliverability: generally have good email deliverability rates.

Simple Automation: Very easy to use automation features.

Complexity: Due to the wide range of features, this platform has a significant learning curve.